23
06
2020

Sell your boat : 7 habits to sell your boat

You are a boat owner and you would like to sell it at a fair price quickly? To successfully sell your pleasure boat, you need to know the key points in order to maximize your chances of selling your boat in the best conditions. Watch out for traps and scams!

Used boat ads for sale are legion today, therefore you have to know how to make a success out of selling your boat at the right price and especially in a short time. In other words, you need to master the different selling parameters to deal with a reliable buyer under ideal conditions.

As Yacht Broker specialists in selling inboard and outboard motor yachts from 5 to 25 meters long, Amber Yachting is giving you 7 tips to follow to sell your boat quickly and well.

1. Use HD quality pictures

Visual aspect is very important when buying a used or new boat. The first glance often attracts a customer and makes them want to buy the boat they actually see. In order to achieve that, you must obviously head for high quality photos and if possible High Definition (HD).

You have probably seen advert with blurry, poorly framed and unattractive pictures... Confronted to this type of online content, the buyer may not click and passes his way to go on an ad where the boat visuals are more qualitative.

If you want to maximize your chances of selling your boat, go for beautiful HD photos of your boat.


HD pictures realized by amber Yachting team

2. Enlight your boat with a right description

The emphasis goes naturally through the visual side but not only!

In order for buyers to be interested in your boat, you can also showcase it with a good description. Complementary to the visuals of your boat for sale, the description provides essential information for the buyer. You have to be precise and fill in all the known data of your boat and be as transparent as possible with the potential buyers.

Giving quality photos and detailed description will ad value to your ad, your boat will be more interesting for buyers and will attract them more easily.

Advert details by Amber Yachting


3. Invest in Virtual Reality tours to attract long distance buyers

Obviously some of the buyers are not close to you and will have a hard time visiting your boat for sale. It’s a shame to lose potential sales because of a simple visit...what if you offered a VR tour of your boat?

Using the new digital tools, you can bridge the distance with potential buyers and allow them to visit your boat wherever they are in the world! The virtual tour made it possible during the global lockdown period due to the Covid-19 pandemic to keep sales of used boats on, even remotely.

Thanks to virtual tour of your boat for sale, buyers will benefit from a complete guided tour of the boat. They can visit different parts of your boat sitting comfortably in your saloon. You can even share a Video Call at the same time and lead the visit yourself.

A real bonus that has proven its effectiveness for several years already and should not be neglected if you want to sell your boat.


360° virtual visit realized by amber yachting


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4. Upload a video visit of your boat

As well as for HD pics, video cannot be avoided nowadays.

This highly visual element adds an informative complement and reassures customers who see the boat from all angles. With quality video, you will introduce a "live" feeling rather than with simple photos and will therefore be likely to attract more potential buyers.

On the web in particular, the yacht broker are including video more often for the presentation of used boats. This media has become indispensable, because it allows to give life to your boat while allowing the buyer to project himself in his future boat owner life. All the options of the boat can be mentioned as well as all its specificities.

This video can be posted on various specialized websites as well as on general public platforms such as Youtube for instance.

Then....Action !

Youtube video Amber Yachting

5. Broadcast on effective medium

Your ad is ready but it still needs to be seen!

Too often the ads are posted in a flood of other ads and the boat is not visible. It goes almost unnoticed despite beautiful photos and an attracting price.

To avoid large rebound effect on your boat sale ad, it is essential to post your advert on a suitable specialize platform that will attract customers likely to be interested in buying your boat.

The main goal is that your boat for sale is broadcast as widely as possible in France, England and even in Europe. In order to do this, we need to focus on specialized nautical reference sites such as iNautia, YachtWorld, boats.com, TopBoats.com, Boatshop24.com or Youboat.

Inautia logo




Youboat logo

Yachtworld logo




Boatshop24.com logo

Boats.com logo

Topboats.com logo


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6. Aim for a fair price and not under/over estimate your boat

This is the most common mistake in the boat selling industry, the price of the boat is often poorly decided from the beginning of the sale process.

And for good reason! It is not easy to set the right price for your boat without knowing the yacht market and the rates for a similar boat.

  • If the price is too low, buyers will think there is a hidden problem.
  • If the price is too high, people won't stop on your ad and will look for a better deal.

You have to benchmark you competitors to set a consistent price. Browse the listings of similar boats or ask for the help of an expert who will know how to evaluate your used boat according to the reality of the used boat market, and the new boats.

No need to overestimate or underestimate your boat: you will necessarily lose time and money doing in the process. A nautical expert will help you determine the selling price of your boat for you to sell it quickly.

Amber Yachting website pre owned boat section

7. Beware on offers too good to be true

You think your boat is finally sold because an interested buyer just contacted you ? Beware

Of course it may happen that your boat triggers a crush but it remains very rare to sell his boat more expensive than the selling price for example. Scams are common in the used boat industry. You must proceed without giving way to the emotional and follow a clear sales process to be sure of your buyer.

Do not neglect the administrative paperwork and, on the contrary, take special care to avoid all discomfort.

As a seller, you need to be familiar with and comply with the customs and rules to make a secure nautical transaction.

To help you do this, it is often advisable to call upon a specialist in used boat sales who will be able to help you during all the steps of the sale and manage/sort the offers that you'll receive.


Good Idea: sell your boat with a yacht broker

Many boat owners decide to sell their boats through specialized brokerage companies.

With the multiplication of offers of boats for sale and advertisements that emerge every day on the internet in particular, it is increasingly difficult to sell your used boat.

Are you wondering why selling with a professional? Here are 6 reasons to choose exclusive or non-exclusive mandate for the sale of your boat.

Why using a Yacht Broker?
French and EU market analysis to estimate the price of your boat
Writing and large broadcasting of the ad through different medium well known in the boat industry
Quick sale process (maybe they already have in their customer files the potential buyer?)
Complete management of the boat’s sales file and inventory
The Yacht Broker will assume 100% of the paperwork
Delivery of the boat will be done by the Yacht Broker


Sailing boat during sunset

Discover the most suitable mandate for your needs

Our sales mandates, exclusive & non-exclusive, are all validated by a law agency

Contact Amber Yachting



With this professional help, you will sell your boat faster at the price required by the market. Depending on your needs and desires you can opt for a non-exclusive mandate or an exclusive mandate validated by a law firm.

Options are available for exclusive mandates such as HD photos, video and 360° virtual tour.

With the help of a professional, you’ll just have to wait and relax until your boat is sold!

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